This article is talking about how Disney World is trying to enhance visitor’s experience. They are planning to do this by working on a technology initiative. The technology they are planning on using is not stated because they do not want to release details yet. All we know is that they are using wireless-communication technology. http://www.javvin.com/wirelessmap.html states that wireless-communication technology is “A unique marketing tool for telecom and wireless hardware, software and services vendors for leads generation.” The technology project that Disney World has planned is supposed to cost roughly $1 billions to $1.5 billion. Nick Franklin is in charge of this project and because of this he has been given the title executive vice president of next generation experience.
This technology enhancement that Disney World is planning is going to effect society greatly. It is not going to make a huge impact on the world per say, but it will definitely enhance visitors experience in the park. Many young kids who have never visited Disney World will not know much of a difference, but many people, like my self will find these changes and notice that they make Disney World a more exciting place to be. Tasia Filippatos, who is a spokeswoman of Disney, stated, “"Our company has a long history of leveraging technology to enhance the experience of our guests, and we are constantly exploring new opportunities to build on that legacy." I am trying to figure out what Disney World is going to create with this technology to make it an even better place. I believe it is remarkable how people can come up with new technology to enhance a theme park that is already so technology filled. I am sure many people are going to be amazed by what they come up with. Many will be impacted and will want to return to Disney World once again. This technology plan is going to a dream to many and as we all know Disney World is the place where dreams come true.
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