Sunday, February 21, 2010

Article 6- 2/21/10

http://www.statesman.com/business/technology/blockbuster-fighting-back-with-new-technologies-265130.html


This article is about Blockbuster’s new technologies they are planning on using to save their company. Blockbuster has been losing money, having to layoff people, and has been having tough competition such as Netflix and Redbox. Their plan is to be able to watch videos over the Internet and connect that to TVs and cell phones. Also they want to be able to have customers download movies to a memory card so they can take it home and then watch it there. http://www.fundinguniverse.com/company-histories/Blockbuster-Inc-Company-History.html states “With approximately 27 percent of the U.S. market share, Blockbuster operates about 6,500 video stores, serving more than 87 million customers in the United States, its territories, and 25 other nations.” They don’t know how successful these new technology advances will be, but they are hoping it saves their company


I think that this technology advancement that Blockbuster is trying to pursue will have a huge impact on society as a whole. Our society loves to watch movies and Blockbuster is creating an easier way to watch and download movies. Obviously if Blockbuster shuts down many people will lose their job and this will affect many people. Many will have to find new jobs and be jobless for a while. I personally love renting movies and when I am out I will always stop at Blockbuster to pick up a movie, so I know if they get shut down that it will have a huge impact on me. I will have to resort to a Redbox, which I honestly don’t like as much because they do not have a huge selection. I think the memory card idea that Blockbuster is planning on using is a great idea. It will be easy and convenient for people. You won’t even have to leave the house to rent a movie.

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